It amazes me that the zeal many business owners possessed even a decade ago has disappeared. Yes, it’s a tough economy and it seems that government rules and regulations make it difficult to make a profit. There are legitimate ways to reduce mandatory costs and fees, but that is better addressed in another article. Today is the day to talk about the five best ways to kill your storefront or online business.
1.It’s not my job. Hmm- do the aisles need swept? Is there a misspelled word on the chalkboard listing of specials? As the owner, manager, shift supervisor, or any other lofty position in the company, you employ other people to do the work. Don’t bother lending a hand because that might make things better so your business succeeds.
2. Assume that knowledge and skills are learned through osmosis. Why encourage someone to take a course that might be helpful when you see no reason to learn it yourself?
3. Customers can read; let them figure it out! What value is there in putting an accurate, easy to read description of a product or service you carry or do? If the manufacturer’s description is in miniscule words, a potential buyer should bring a magnifying glass if they want to read the particulars.
4. Publicly scream at employees if they leave their section to help a customer find an item. Be condescending to customers instead of helpful. A power trip is definitely a good way to encourage potential buyers and current help to quickly leave. They’ll spread the word about your business tactics, hastening the demise of your shop or service.
5. Offer incentives and then make them worthless. Promise your customers a new saucepan if they buy a certain amount of items. When they present the coupon, point out the sign that says the offer is only good for the first 25 buyers. Be sure the coupons are mailed or posted online the day after they expire so the first 25 customers only have an expired coupon and get nothing, as well.
If your goal is to be successful, simply turn these five steps around. Hard work and treating others fairly are still great ways to survive in a questionable economy.
Does any of this sound familiar to you as a business owner, employee, volunteer, or consumer? How do you handle these situations if you encounter them?